Everyday Hero

ADP wanted to promote Wisely, a service that helps provide financial literacy and other tools to employees.

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I created the concept—an intimate look at everyday workers' lives and the struggles they face—and wrote the script. I also worked closely with the visual team to further develop the final cuts.

 

We produced a separate cut for each of the workers in the video. Below, you'll find the director's cut, which features all of the workers.