EDF Explains

EDF needed help creative directing and writing an explainer video about hydrogen for their Youtube channel.

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After meeting with a subject matter expert, I wrote the script and treatment for the visuals. Hydrogen energy is complex, so I wanted the vibes for the video to be comfortable, familiar, and to feel like a conversation rather than a science lecture. For the visuals, I was inspired by collage and old-timey science videos, like the kind 1950s schoolchildren would see in class.