Super Bowl LVI

Client

MoneyLion

Year

2022

Location

Los Angeles, CA

Tags

CONCEPTING / LIVE EVENT / CASE STUDY

Creating an event to match the Super Bowl is a titanic ask—it takes a team of dozens working in constant rhythm. I was honored to take part in the concepting of MoneyLion's Super Bowl LVI activation. I also wrote the below case study.

MoneyLion Lion’s Den
Super Bowl Activation

MoneyLion tasked MALKA with creating a Super Bowl activation unlike any other by leveraging MALKA’s production and live streaming capabilities to drive brand awareness and increase consumer engagement.

Key Challenges

MoneyLion needed to build their brand image, increase Lite user sign-ups, and drive RoarTag conversions—all while forming positive relationships with new and existing users.

Creative Objective

Throw a one-of-a-kind live streamed party to spread awareness of MoneyLion and bring users more deeply into the ecosystem.

Solutions

MALKA produced a live streamed, star-studded Super Bowl party in LA. MoneyLion branding was everywhere—from the venue to swag to social media. Leveraging its talent collaboration network, MALKA collaborated with some of the biggest names in sports and entertainment. MALKA’s creative team rolled out a custom graphics and animation package designed for live and socials.

Achievements