In The Know

Verizon wanted to create a cross-channel video platform that speaks directly to Gen Z—so they came to us to help them get cooking. Since 2021, ITK has gained nearly 20 million unique viewers.​

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I worked with a team including ADs and producers to concept, develop, and write up a series of pitches for various video series incorporating fashion, beauty, culture, and food—the last of which is a partnership with Chelsea Market.